ENJJOIN Custom Pants for J Balvin
One of the biggest perks of running a brand is being able to show love to artists that have inspired us along the way. Last week, multiple platinum artist J Balvin came to Amsterdam and of course we wanted to welcome him the ENJJOIN way.
Similar to our latest custom project for A Boogie Wit Da Hoodie, we used pants from our upcoming De Se Trouver collection as our canvas and base product. Upon research we found that a black base with pops of color would be the way to go.
After some brainstorming together, we came to the conclusion that we wanted to pay heritage to his Colombian roots by making use of the country's national colors yellow, blue and red.
We then made over 20 patches by hand, stitched additional layers on top and applied the patches onto the pants.
One day after his show at the Ziggo Dome, we met him and his team at the hotel and gave them the goods. Appreciate the love!
Find out more about how it went: